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Skilled Diploma Certification Program in Digital Marketing & Analytics
Master the Fundamentals of Digital Marketing
Master the Fundamentals of
Digital Marketing
The journey begins with understanding the fundamentals of digital marketing. This foundational module dives into the core digital marketing concepts, marketing techniques, and how digital differs from traditional marketing.
Students are introduced to the digital marketing landscape, marketing channels, and buyer behavior in the digital age. Whether it’s learning inbound marketing or understanding digital campaigns, this unit prepares you to think strategically from day one.
USING TOOL :
KEY SKILLS:
#Digital Strategy
#Keyword Research
#Content & Copywriting
Build Your Website with WordPress
No digital marketing program is complete without knowing how to build your online presence. This module teaches you how to design and launch a professional website using WordPress. A well-designed website is the cornerstone of online marketing, and this session walks you through everything from domain selection to theme customization and plugin integration.
You’ll also explore basic SEO techniques, digital content strategy, and optimization for conversion. These skills lay the foundation for running successful marketing campaigns and improving online presence.
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KEY SKILLS:
#Website Development
#UI/UX Fundamentals
#Landing Page
Create and Manage
E-commerce Platforms
This module focuses on the practical aspects of setting up and running e-commerce websites. You’ll learn how to use platforms like WooCommerce and Shopify to build online stores, manage digital transactions, integrate payment gateways, and automate digital marketing campaigns.
It also covers analytics and SEO essentials for e-commerce, helping you turn your online store into a high-conversion platform. For anyone looking to become a digital marketing professional with a specialization in e-commerce, this is a must-have skill set.
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USING TOOL :
KEY SKILLS:
# Optimization
#Product Setup
#Management
Search Engine Optimization (SEO) Mastery
SEO is the backbone of any successful digital marketing strategy. In this unit, you’ll dive deep into search engine marketing, keyword research, on-page and off-page SEO, technical SEO, and link-building strategies.
Using tools like Google, you will learn to track, optimize, and rank websites. You’ll understand how search engines index content and how to use that knowledge to increase visibility and organic traffic. This practical training in SEO will prepare you to drive long-term success through search.
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KEY SKILLS:
#SEO
#GMB
#ORM
Affiliate Marketing & Google AdSense
Want to monetize your content? This module introduces affiliate marketing and Google AdSense. You’ll understand the structure of affiliate networks, how to pick the right products, drive traffic through content marketing, and maximize commissions.
You’ll also learn policy-compliant ways to integrate Google AdSense into your website and blog, ensuring sustainable and scalable revenue. It’s ideal for freelancers and bloggers aiming to start a career in digital marketing.
USING TOOL :
KEY SKILLS:
#Affiliate Marketing
#Google Adsense
Master Social Media & Personal Branding
This section of the digital marketing certification course focuses on building your brand using social media marketing. Learn how to manage platforms like Instagram, LinkedIn, YouTube, and Facebook to create compelling content, run ads, and build communities.
You’ll also master influencer marketing, storytelling, audience engagement, and marketing analytics to measure campaign impact. Becoming a digital marketer also means knowing how to position yourself and brands in the digital space.
USING TOOL :
KEY SKILLS:
#Personal Brand Development
#Social Media Advertising
Paid Media, Google Ads & Video Marketing
This advanced digital module trains you in performance-driven marketing through Google Ads, YouTube video ads, and display networks. Learn the art of budget planning, ad copywriting, A/B testing, and landing page optimization.
You’ll gain practical knowledge on how to launch search, display, and video ads, while exploring digital advertising through various digital channels. For aspiring marketing managers, this is a key step to lead strategic marketing initiatives.
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KEY SKILLS:
#Google Ads
#Youtube Marketing
#Meta Ads
#Linkedin Ads
WhatsApp Business & Conversational Marketing
This module focuses on conversational marketing, where you’ll discover how to engage leads via WhatsApp Business and Messenger bots. Learn how to create workflows for email marketing, lead qualification, support, and customer retention.
You’ll also explore automation tools and marketing channels that enable real-time communication and personalized messaging—perfect for businesses looking to increase ROI through direct digital marketing interactions.
USING TOOL :
KEY SKILLS:
#WhatsApp Business Setup & Automation
#Lead Generation
Google Analytics & Performance Tracking
To succeed in digital marketing and analytics, you must measure what matters. This module is all about Google Analytics, marketing analytics, and tracking KPIs.
You’ll learn how to create custom reports, set up goals and conversions, understand user behavior, and fine-tune your marketing strategies based on data. This is essential for any marketing manager or digital marketing professional who wants to make informed decisions and optimize performance.
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KEY SKILLS:
#Google Analytics
#Google Tag Manager
Launch Your Career with a Digital Marketing Internship
One of the highlights of our digital marketing diploma course is our guided internship program. You’ll work on live projects with real clients, applying your skills in SEO, ads, social media, and digital marketing tools like Google Analytics and Meta Ads Manager.
This professional certificate journey helps you build a portfolio, gain hands-on experience, and become job-ready. Many of our learners secure jobs before even completing the course, thanks to our career assistance and industry tie-ups.
USING TOOL :
KEY SKILLS:
#Live Projects
#Tools
#Portfolio Building & Industry Mentorship
Track Your Growth from Beginner to Certified Digital Marketer
Frequently Asked Questions
We’re here to help you make the right decision for your career. Whether it’s about the curriculum, tools, certification, or career support—we’ve got answers.
Anyone aspiring to become a digital marketer—students, entrepreneurs, freelancers, and professionals.
No, this course is beginner-friendly and covers all digital marketing concepts from scratch.
Yes, you'll receive a digital marketing certificate after successful completion.
Yes, it’s one of the best digital marketing courses online, accessible from anywhere.
Absolutely. The certification in digital marketing includes internship opportunities to work on real-world projects.
Get Started
Ready to level up your digital skills? Get complete details about the course syllabus, duration, fees, certifications, and how to enroll. Whether you’re a beginner or looking to upskill, we’ll guide you every step of the way. Start your journey now!
