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Digital Marketing Mastery Program
Fundamentals of Digital Marketing
Fundamentals of
Digital Marketing
This module sets the groundwork for your digital journey. It introduces you to the core concepts of digital marketing, including online channels, customer personas, funnels, and digital touchpoints.
You’ll explore how digital marketing differs from traditional models, understand the buyer’s journey, and get familiar with modern-day tools like Google Ads, Meta Business Suite, and SEO platforms. This section provides a full view of online digital marketing as an ecosystem driven by content, data, and intent.
Whether you’re new to the digital world or refreshing your foundation, this part of the course builds the mindset required to succeed in any digital marketing course.
USING TOOL :
KEY SKILLS:
#Digital Strategy
#Keyword Research
#Content & Copywriting
Website Designing Using WordPress
Your website is your online identity—and in this module, you’ll learn how to create a fully functional website using WordPress without needing to code.
The course walks you through domain & hosting setup, theme selection, plugin installation, UI/UX basics, and responsive mobile optimization. You’ll build important pages like homepage, service page, contact forms, and blog sections.
This module is key for anyone who wants to launch a portfolio, eCommerce site, or landing pages for digital ads. We also teach you how to integrate Google Analytics and lead capture tools into your WordPress website.
USING TOOL :
KEY SKILLS:
#Website Development
#UI/UX Fundamentals
#Landing Page
SEO & Content Marketing Mastery
Content is king—but SEO is the crown. In this module, we dive into both. You’ll learn how search engines work, how to perform keyword research, create optimized blog content, and build authority with white-hat link-building techniques.
You’ll also master technical SEO, on-page & off-page strategies, schema markup, and how to audit a website for search ranking improvements. The content marketing side covers storytelling, content funnels, editorial calendars, and repurposing strategies for blogs, videos, and social media.
Our digital marketing certification ensures you not only learn SEO but apply it practically on live projects.
USING TOOL :
KEY SKILLS:
#SEO
#GMB
#ORM
Social Media & Personal Branding Mastery
Personal branding isn’t optional anymore—it’s essential. This module helps you grow your online presence across platforms like Instagram, LinkedIn, Facebook, and YouTube.
You’ll learn how to build an authentic digital persona, craft platform-specific content strategies, grow engagement, and position yourself or your brand as a thought leader. We also cover social calendar planning, content pillars, reels strategy, and influencer collaboration techniques.
From optimizing your LinkedIn profile to creating YouTube content, this is the go-to section to boost visibility and authority in your niche.
USING TOOL :
KEY SKILLS:
#Personal Brand Development
#Social Media Advertising
PPC Mastery
Become a paid ads expert with our PPC Mastery module. Here, you’ll learn to create and manage paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn.
We’ll teach you campaign setup, ad creatives, bidding strategy, keyword targeting, retargeting, and funnel-based ad design. You’ll also explore dynamic ads, conversion tracking, A/B testing, and ad budget optimization.
This section is vital for anyone aiming to generate qualified leads or run result-driven eCommerce or service-based campaigns. You’ll work with real ad accounts and gain hands-on experience in running high-performing ad sets.
USING TOOL :
KEY SKILLS:
#Google Ads
#Youtube Marketing
#Linkedin Ads
#Meta Ads
Analytics
Data drives strategy. This final module ensures you know how to track performance, measure ROI, and make decisions based on analytics insights.
You’ll master Google Analytics (GA4), Google Tag Manager, Facebook Pixel, UTM tagging, and performance dashboards. The goal is to help you extract actionable insights from traffic reports, ad data, funnel performance, and audience behavior.
You’ll also learn to create custom reports, identify growth bottlenecks, and provide data-driven recommendations—a vital skill that sets certified digital marketers apart from the crowd.
USING TOOL :
KEY SKILLS:
#Google Analytics
#Google Tag Manager
A Guided Path to Mastery in Digital Marketing
Frequently Asked Questions
Have questions before getting started? Here are some of the most common queries we receive about our digital marketing programs.
Yes! Whether you're new or already in the field, we cover every concept from the ground up.
Absolutely. You'll receive a digital marketing certificate from Mandala Digital Academy, plus guidance for Google, HubSpot, and Meta certifications.
Yes. All learners will work on live ad accounts, SEO audits, content strategy plans, and real websites.
Yes. We offer placement assistance, career counseling, and access to our partner employer network.
You can choose between live instructor-led sessions or self-paced video modules.
Yes, our instructors provide personalized feedback on assignments to help you improve your skills.
Yes, we keep our course materials up-to-date with the latest industry trends and best practices.
Get Started
Ready to level up your digital skills? Get complete details about the course syllabus, duration, fees, certifications, and how to enroll. Whether you’re a beginner or looking to upskill, we’ll guide you every step of the way. Start your journey now!
